Jojo and the Winning Play
A flag football picture book that meets Nigerian children where they learn first — in the classroom — and opens the door to the game NAFA plays in schools across the country.
Overview
Meet the game on the page before you meet it on the pitch.
Jojo and the Winning Play puts young Nigerian players on a flag football field — under the same NSSFFL, NCFFL and Gridiron Gems banners that line NAFA's real competitions. Children get a first look at the game: flags instead of tackles, teamwork, and a play that comes together when it matters.
Launched in Lagos in September 2026, the book is available in English, Yoruba, Igbo, Hausa, Swahili, Arabic, French and Italian — built to promote children's literacy and a strong reading culture through sports storytelling.
Programme goals
Characters
Drawn to look like the kids who play.
Isaac Onyeukwu's characters wear the flags, cleats and team colours young players see at NAFA's school leagues.
Partners
Children's book publisher behind the title.
Links the book to NAFA's school leagues and coaching network.
Funded the book through Browns Nigeria, part of the NFL Global Markets Program.
Media
Photos
Latest news
From the field
Stories from this initiative are on their way.